If you really care about what others are saying or reading about you on the internet, then this post is for you. In this article, you will learn a few ways how to manage your online reputation.
Some links on this site are affiliate links, so I might earn a commisison if you make a purchase through them. Such commissions allow me to maintain and improve this site. Read full Disclosure
For some reason, anyone can post anything about you or your business on the internet, some can be good and others can be bad. The bad ones can tarnish your good reputation that is if you have any. So read further to know how to manage your online reputation.
How To Manage Your Online Reputation
Maintain The Same Social Media Handles
A lot of people don’t see this as a big deal, but it is. If you want to manage your online reputation, you should make sure all your social media accounts have the same handle (username).
People create fake social media pages to impersonate others to cause harm. They might want to use it to tarnish the reputation of the individual they are impersonating.
For instance, I make sure all my personal social media handles (username) are @mazinooyolo. If you check Facebook, Instagram, Twitter, Pinterest, Tiktok, LinkedIn, and Telegram, you should notice that everything is the same.
So if you are dealing with another profile using my name but a different username, you are doing so at your own risk. Over time, some people have tried to create a Facebook account using my name and picture to try to cause harm to others but they have never succeeded because people can differentiate the real me from the fake ones.
Always try to check if there are other social media accounts using your names and pictures. Then report them so that they can be deleted.
Clean Up Your Social Media Profiles
- Delete unwanted posts.
- Delete unwanted comments.
- Delete unwanted followers.
- Delete friends who are using your name to get attention online, unfollow people who have no interest in you or what you have to say, or who post stuff that is spammy or irrelevant to your brand’s interests.
- Delete accounts that aren’t useful anymore like old social media profiles from high school, college or even elementary school if it’s been years since then and/or there are no photos on them anyway!
These kinds of things can really clutter up a profile and make it look disorganized; deactivate those pages instead so that they are still accessible but not taking up space (and getting in the way) anymore!
You should also delete any apps connected with the account(s) too if there aren’t any good reasons why they need access to such private information as location data stored within an app like Foursquare which allows users’ locations to be mapped out onto maps.
These types of apps can now easily guess where we live based solely on our habits when checking in at restaurants nearby instead of just browsing through different options nearby based upon distance away.
This might sound harmless enough at first glance but could actually lead to being very dangerous if used improperly as well (such as tracking someone else down without their consent).
Respond To Reviews
Responding to reviews is a great way to manage your reputation. In fact, it is one of the most important things you can do. Here are some suggestions for responding:
Respond to positive reviews. If someone has written something positive about your business, respond with thanks!
Ask if there was anything else they would like to share about their experience or even offer them a discount on their next order.
You might also consider asking for permission before sharing the review online (if you haven’t already), so as not to embarrass them or make them uncomfortable in any way.
Don’t forget that many people who leave positive reviews don’t expect a response—but it’s still nice when they get one!
Respond to neutral reviews. If someone is neutral about their experience at your business (i.e., they gave no stars), it doesn’t mean that they hated everything about what happened but rather that there were both good and bad aspects.
Try responding by thanking them for sharing their feedback, asking whether there is anything else you could do better (and asking what specifically) and then thanking them again before offering some kind of token gift card or coupon code as an apology/token of appreciation.
Invest In The Right Tools
An important first step to managing your online reputation is to invest in the right tools. There are many options out there, but I will always recommend starting with a tool that allows you to manage your online reviews and respond appropriately when necessary. It is also helpful if the tool has features such as those listed below:
- Cleaning up social media profiles and removing any inappropriate content
- Managing multiple accounts across different platforms (like Facebook, Instagram, and Twitter)
- Building websites
Build A Website
A website is one of the most important ways to establish yourself, your business, and manage your online reputation. It is also one of the easiest and most affordable ways to do so.
There is one among many reasons why I created mazinooyolo.com. I can project what people need to know about me online.
People might post a lot of negative things about you online; they might create fake web pages about you and things you do which might not be true.
As someone who is into an online business, you should get a personal website to let people know more about the real you. Through this, you will be able to manage your online reputation very well.
But how do you build a website? How can you make sure that it looks good, functions well and stays up-to-date? These are all good questions, but which will be answered maybe in subsequent posts.
In the article 8 benefits of having a website, I talked about why having a website matters—from making it easier for customers to find you online to improving the odds of getting new customers into your store or office—and what information should go on it when building out your site.
Build A Loyal Customer Base
- Be a good listener.
- Respond to customer complaints quickly and appropriately.
- Provide them with an excellent customer experience every time they interact with you or your business online or in person. Make sure that everyone on your team is following the same rules for providing good service so that customers receive consistent experiences every time they interact with you or your business online or in person (and don’t forget: there is no such thing as “the customer is always right” when it comes to social media).
- Be proactive about monitoring reviews of your products/services/company across the web at all times to ensure that any problem areas are identified and addressed immediately.
This involves listening carefully to what customers have been saying about their experiences on review sites like Yelp!, Google My Business, Facebook Pages and Groups etc., as well as inputting information into tools like Zendesk so that there is less back-and-forth between staff members about issues raised by customers (which will result in happier customers overall).
You should also encourage users of review sites who have had positive experiences using these sites before posting positive comments on their social media accounts too.
Managing your online reputation is important, but you have to have a plan to succeed. It is easy to get overwhelmed by all the things you can do and decide that it would be easier if someone just did it for you.
Fortunately, there are reputable companies like Reputation Defender that can help manage your online reputation and make sure that potential employers find nothing but positive information about you during their search.
The key to managing your own online reputation lies in having a plan:
- one that works for the way you live and work (or want to);
- one that is easy for you to stick with; one that doesn’t require too much of your time or money;
- one that makes sense for how much control over what people say about you matters most (for example, some people will be fine with a few negative reviews here or there as long as they don’t interfere with business).
As long you are an internet person, you make money online, and you have a business that matters so much to you, you should take into consideration everything you have read in this article on how to manage your online reputation.